Data is growing. It has been growing since the inception of digital technology, and we continue to increase our reliance on cloud, even without noticing it. Everything that you save on your mobile app, most of it is instantly transferred to a cloud in order to keep your records safe and secure. In the event you lose your phone, you won’t lose your data, and so data has become invaluable to us. It has become a part of us. Our lives are made up of numbers and variables, along with behavioral statistics. Not only is it valuable to us because it is ours, it’s also valuable to companies that are invested in selling us the next big thing or convincing us that they have something that we need.
Big data is the name coined to represent data that encompasses all of our online behavior. It can accurately predict what items we are in the market for, and when we’re most susceptible to making a purchase, therefore increasing its efficiency. Losing this data is losing the competitive streak that you have over your competitors, it means losing the upper hand over your clients and consumers. Knowing how to weld this wreathe of information is another topic altogether, but storing data securely and backing it up has become the norm for consumers and business-owners alike.
Data is growing at an exponential rate. Every day, more and more people have cell phones. More and more people are creating content. Posting photos, making TikToks, these are all data. According to Techcrunch, we are emitting close to one billion gigabytes of data every single month. That’s a lot of information to process, and that number is only going to increase. Merging big data and cloud computing is the only sensible way to move forward.
Cloud computing offers scalability in a way that is unprecedented. It simplifies the way data is processed, including how it can be applied on various industries. The problem with big data has always been how it is interpreted and used in marketing. Industry experts report that it is incredibly hard to realize the potential of big data successfully despite the fact that companies that do not embrace this innovation will not only lose their competitive edge, but also face extinction.
With the invention of blockchain, cloud technology has taken a huge jump forward. It can help with organizing and disseminating data in a secure manner. According to Hackernoon, the two separate technologies complement each other. The decentralized blockchain affords a high level of security over databases and a method for information sharing. There are no gatekeepers and no chance for information to become corrupted. The integrity is protected by blocks which are constantly moving between computers, this is how the information is preserved. Another plus point of blockchain is that it can allow two users to access the same information without compromising the information that is currently in the database. This technology has been implemented in the medical sector in which patient information can be shared freely yet securely between parties involved in the case.
The downside of it is that it requires prior knowledge of the system for it to work for any one industry. Of course, there are plenty of online courses that offer certification on the literacy of blockchain technology. Anyone can become well versed in it with minimal effort. Furthermore, there is the option of hiring a third party contractor in order to build a database for your system. This isn’t something that every industry requires, and therefore blockchain isn’t necessary for everyone.
For the average company, they can make use of the existing clouds offering to store information. These companies come with full packages that can be implemented at one click of a mouse button. It is easy to set up and even easier to use. For the time being, Google is one of such companies that continues to allow consumers and small businesses to utilize their online programs. Google Drive, Google Docs, and every other software found in Google Office is free for Gmail account holders. There is the option to upgrade in order to unlock higher bandwidth and improved convenience, but even the free options also offer more than enough to continue operating on the system.
It gives users the convenience to access their data and documents or media from anywhere in the world, which is something that the world increasingly needs, especially in the landscape of being ravaged by a pandemic. Workers from all over the world are able to work seamlessly on these systems, with constant backups being saved by the cloud technology itself. There’s no chance of the data being lost due to a power outage or the failure of hardware. Traditionally saved media runs the risk of crashing and becoming corrupted, which will increase opportunity costs and decrease efficiency.
Due to the pros of cloud computing and storage, moving towards this technology is the most natural course of action for everyone who wishes to stay relevant.